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"We see the ad running on traditional TV, perhaps in Canada where people are more liberal," he said.
Biderman stressed how Avid Life is now turning to plan B after the CBS rejection.
Hibberd reports that CBS believed Man Crunch was trying to generate free publicity by submitting an ad they knew would be rejected.
"We're 100% serious," Man Crunch spokesperson Elissa Buchter said. If the ad showed a man and woman kissing it would have been accepted. If the ad doesn't air on the Super Bowl, it will air on another network.
CBS rejected an ad to run during the Super Bowl for a gay dating site called Man Crunch.com, claiming the ad didn't comply with the company's Standards and Practices department.
But Digital Journal learned the Man Crunch ad may soon be broadcast elsewhere.
When the Super Bowl rolls around, expect a frenzy of publicity for advertisements rejected by the hosting broadcast network.
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It launched last week and it reportedly has attracted 60,000 members.