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"We see the ad running on traditional TV, perhaps in Canada where people are more liberal," he said.

Biderman stressed how Avid Life is now turning to plan B after the CBS rejection.

Hibberd reports that CBS believed Man Crunch was trying to generate free publicity by submitting an ad they knew would be rejected.

"We're 100% serious," Man Crunch spokesperson Elissa Buchter said. If the ad showed a man and woman kissing it would have been accepted. If the ad doesn't air on the Super Bowl, it will air on another network.

CBS rejected an ad to run during the Super Bowl for a gay dating site called Man, claiming the ad didn't comply with the company's Standards and Practices department.

But Digital Journal learned the Man Crunch ad may soon be broadcast elsewhere.

When the Super Bowl rolls around, expect a frenzy of publicity for advertisements rejected by the hosting broadcast network.

It's not like they don't have the money, Biderman adds."The fact that CBS approved the Focus on Family ad made us think CBS would be approving all spots from advocacy groups.By choosing “I agree” below, you agree that NPR’s sites use cookies, similar tracking and storage technologies, and information about the device you use to access our sites to enhance your viewing, listening and user experience, personalize content, personalize messages from NPR’s sponsors, provide social media features, and analyze NPR’s traffic.You see ads for erectile dysfunction morning, noon and night. It's not like it plays like Adam Lambert [kissing another man on the AMAs]."The Super Bowl, while perennially the most-watched television event of the year, has traditionally avoided the role of political platform, until this year.Former Heisman Trophy winner during the big game, too.

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It launched last week and it reportedly has attracted 60,000 members.

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