Profitability of dating websites
If enough traffic is generated on said website; Advertising space and valuable marketing information generated by the website is sold to advertisers and researchers.
The online dating marketplace is lucrative because all people get lonely and some people need a way to meet other people in a worry free enviorment.
The second way companies make money is by offering free access and use of the website to the public.Since having a date is an important aspect of one's life."These companies are finding that despite conventional thinking, single individuals are now willing to pay to be part of an online community that helps them find a mate while screening out the predators, as there is a whole dating community on the computer and people online date for particular reasons such as convenience, efficiency, and options." ( The basis of the business is that the matchmaking website acts as a marketplace to potential daters.Due to this traditional online dating websites are becoming more specialized and offer more perks to compete with free alternatives.There are now many unique online dating websites that cater to specialized groups.