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Internet dating used to mean filling out questionnaires to match interests and culture.
With sites like Tinder, Bumble and Hinge, it is all about who is nearby and available.
Some of the decline could reflect Spark’s management turnover, but it is also indicative of the challenges facing the online dating industry.
Once a profile has been created, members can view the profiles of other members of the service, using the visible profile information to decide whether or not to initiate contact.
But, when you slice the pie ever thinner, “you’re also slicing your membership base,” Mr. Amarnath Thombre, chief strategy officer of the Match Group, disagrees.
He does not see one approach growing at the expense of the other.
In August, Spark sold 16 percent of its stock to the investment firm Peak6, laid off workers and closed its Israel office.
But Brad Goldberg, president of Peak6 and Spark’s new board director as of August, said that through modernizing the company’s technology and focusing on how to effectively market its two best known sites — JDate and Christian Mingle — the company will adapt and “take advantage of the changing industry landscape.”JDate was created in 1997 in a West Los Angeles condominium; Christian Mingle was added in 2001.
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According to the Pew Research Center, 15 percent of Americans have used online dating sites or mobile apps, compared with 11 percent in 2013.