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Keyword Gaps This site is not gaining any traffic from these keywords.
An estimate of the traffic that competitors are getting for this keyword.
Optimization Opportunities Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.
Organic Share of Voice The percentage of all searches for this keyword that sent traffic to this website Benchmark and track your performance relative to your competitors.
Avg Traffic to Competitors An estimate of the traffic that competitors are getting for this keyword.
The score is based on the popularity of the keyword, and how well competitors rank for it.